All abstract strategy discussions are useless

 

Muita atenção última sentença, pois de tão simples e óbvia, parece que nós não conseguimos pratica-la adequadamente e diariamente.

Strategy is worth thinking about if it causes you to make difficult or non-intuitive decisions. And so you have to test your commitment. 'Are you saying that we have to cancel this product line?' is the sort of reaction your strategy statements ought to generate.


If you can't put an example on the table, a concrete manifestation of the action being discussed, then you're just prattling on, you're not actually serious about strategy.

Do endiabrado Seth Godin